Privacy Policy

McKinney Media Privacy Policy

Effective Date: February 3, 2025

The website www.mckinneymedia.co (our "Website") is owned by McKinney Media LLC, aka McKinney Media. At McKinney Media ("we," "us," or "our"), we care about your privacy and how we collect, use, or share the information you provide to us. We are committed to protecting your privacy and personal information through our compliance with this Privacy Policy.

By visiting our Website, you agree that any information that you contribute or provide to us is subject to this Privacy Policy. As a visitor or user of this Website, you agree to all terms contained in this Privacy Policy and the accompanying Terms of Use.

This policy details your right to choose some of the ways we collect, use, and disclose your data. Through your use of our Website, you may be asked to indicate your choice to opt out of receiving "cookies" or unsubscribe from our mailing list.

This policy applies to any information collected on this Website and information you provide to us offline, including, but not limited to, information you provide via phone and email.

Compliance with Federal, Pennsylvania, and Bethlehem, Regulations

McKinney Media complies with all applicable federal, Pennsylvania, and local Bethlehem privacy and data protection laws, including but not limited to:

The Pennsylvania Data Breach Notification Law
Pennsylvania Consumer Protection Law
The U.S. Privacy Act
The Federal Trade Commission (FTC) privacy and security guidelines
The Children's Online Privacy Protection Act (COPPA)
The General Data Protection Regulation (GDPR) for EU users
The California Consumer Privacy Act (CCPA), where applicable
International privacy laws such as the UK Data Protection Act and Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA)

We ensure that any international data transfers comply with applicable laws, including the EU-U.S. Data Privacy Framework and Standard Contractual Clauses (SCCs) where required.

Dispute Resolution Clause

THIS PRIVACY POLICY CONTAINS A DISPUTE RESOLUTION CLAUSE THAT IMPACTS YOUR RIGHTS ABOUT HOW TO RESOLVE DISPUTES. PLEASE READ IT CAREFULLY.

If you have any questions about this Privacy Policy, please contact us at hello@mckinneymedia.co.

Children’s Online Privacy Protection Act (COPPA)

You must be 18 years old or older and have the requisite mental capacity to agree to this Privacy Policy to gain access to our Website. In compliance with COPPA (Children’s Online Privacy Protection Act), this Website is not for use by those under the age of 13 or those under the age of 18 without parental consent. We do not knowingly collect personal information from children under the age of 13, nor do we specifically market to children under the age of 13.

What Data We Collect

When you visit our Website, join our email and phone list, contact us through our Website, interact with us on social media, and make purchases on our Website, we collect different types of information from you.

This may include the collection of personal data such as:

Name, email address, telephone number, postal address, demographic information (age, gender, education level, etc.), and any other identifying information.
Financial data related to payments made via third-party payment processors such as PayPal, Apple Pay, CashApp, and Square.
Derivative data such as IP address, browser type, device information, and browsing activity.
Publicly available social media information.

How and Why We Collect Data

Through your consent, we collect information you provide to us manually, such as signing up for our email list, requesting a service, or interacting on social media. Our legal basis for collecting this information is your consent.

We may also collect data automatically via cookies, Google Analytics, and Facebook Pixels to improve user experience and marketing efforts. You can accept or decline cookies in your web browser settings.

How Long Your Data Will Be Stored

We use reasonable measures to ensure that your information remains confidential. Personal information is stored through a data management system and retained as long as necessary for legal compliance, dispute resolution, or as reasonably determined.

Information Protection and Security

We use commercially reasonable methods to safeguard the personal data you provide to us. Our Website is SSL-encrypted to help secure data transmission. However, we cannot guarantee full security against unauthorized access and will notify affected parties in case of a data breach in accordance with Pennsylvania’s Data Breach Notification Law.

Providing Your Personal Data to Others

We only share confidential information with third parties for limited purposes such as legal assistance, accounting, or technical support. We may also disclose information in cases of legal obligations or business transactions such as mergers or sales.

Your Rights

You have the right to:

Request the deletion of your information.
Unsubscribe from marketing emails.
Request access to, update, or delete your personal information.
Restrict the processing of your data.
Withdraw consent to data collection at any time.

SMS Terms of Service

By opting into SMS from a web form or other medium, you agree to receive SMS messages from McKinney Media. This includes SMS messages for:

Appointment scheduling
Appointment reminders
Post-visit instructions
Lab notifications
Billing notifications

Message frequency varies. Message and data rates may apply. See our Privacy Policy at www.mckinneymedia.co/privacy. Message HELP for help. Reply STOP to any message to opt out.

Jurisdiction and Applicable Law

All matters related to this Website will be governed by the laws of the United States, the State of Pennsylvania, the City of Bethlehem, as well as GDPR for EU residents and other applicable international data protection laws.

Dispute Resolution

If a dispute arises, both parties agree to first attempt resolution through mediation. If mediation fails, arbitration will be used, and its decision will be binding. Costs will be covered by the unsuccessful party.